Brandon Matthews

WORK HISTORY

EDUCATION

ABOUT BRANDON MATTHEWS

As a kid, I wasn’t just selling lemonade; I was selling summer nostalgia—core memories in a cup. That same instinct for storytelling has defined my career as a product marketing leader. I specialize in helping growth-stage startups transform into market leaders, turning technical complexity into clear, compelling narratives that drive action and growth.Here’s how I do it: Master Storyteller: I break down complex ideas and craft narratives that resonate. Whether launching an AI-powered app or repositioning a B2B SaaS solution, I make sure customers see not just what a product does but how it changes their world. Launch Day Expert: I thrive in the energy of launch day—rallying teams, building excitement, and delivering results under pressure. Launches I’ve led have driven measurable ARR growth.🤑 Sales Champion: I create enablement tools that empower sales teams to win. Playbooks, decks, case studies—whatever it takes to shorten cycles, target ideal customers, and boost confidence in the field.‍ Customer Detective: I dig deep to uncover insights. I talk to customers, spot trends, and translate raw data into actionable strategies that inform product development, messaging, and go-to-market plans. High Standards, High Impact: “Good enough” doesn’t cut it for me. I get stuff done, and I do it with precision, creativity, and a relentless focus on driving results.I believe product marketing is about more than just launching products—it’s about creating demand, driving adoption, and delivering value that transforms companies. And I’m excited to bring that energy, experience, and perspective wherever I go.