Brandon Briggs
- Role
- Principal, Media Measurement - Advanced Analytics at AT&T
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Brandon Briggs
I am an experienced analytics consultant with over 20 years within economic consulting & …
Experience
Principal, Media Measurement - Advanced Analytics
Jul 2022 — Present · Los Angeles, CA, US
Received MGO \"North Star Award\" for 2025 \"Outstanding Performance\" annual rating (Top 10%)Earned 2H 2025 AT & T Connection Award bonus for \"Balance Mobility Offers & Media\"Earned 1H 2025 AT & T Connection Award bonus for \"Strengthen Offer with Media Discussion\"Earned 2H 2024 AT & T Connection Award bonus for \"Next Gen Mobility Offers\"Earned 2H 2023 AT & T Connection Award bonus for Promotions Model\" Earned 1H 2023 AT & T Connection Award bonus for \"Local Media Testing with Media Partners\"Earned 2022 AT & T Connection Award bonus for \"Test & Learn Media Incrementality Forecasting\"Work cross-functionally with marketing, media, promotions, research, and measurement teams Align across internal teams on & MTA methodologiesDeveloped media measurement methodology to isolate campaign impactValidate test & learn set-up with cost analysis/media spend allocation versus the but-for worldPrepare Quarterly Media Measurement reviews
Skills
- Marketing
- Stata
- Eviews
- Doubleclick
- Survey Design
- Economic Research
- Digital Marketing
- Microsoft Office
- Nielsen Ad Intel
- Valuation
- R
- Kellerfay Talktrack
- Social Media Marketing
- Keynote
- Microsoft Excel
- Market Research
- Marketing Analytics
- Automotive
- S&P Capital Iq
- Paid Social
- Market Analysis
- Sizmek
- Econometrics
- Economics
- Bloomberg
- Analysis
- Innovid
- Analytics
- Sql
- Advertising
- Data Analysis
- Quantitative Analytics
- Spss
- Google Adwords
- Competitive Analysis
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.