Brandon Behan
Principal Product Marketing Manager @ Redfin
- Role
- Principal Product Marketing Manager at Redfin
- Location
- Spokane, WA, US
- LinkedIn followers
- 500 followers
Experience
Principal Product Marketing Manager
Nov 2024 — Present
Lead product marketing for Redfin\'s brokerage business, owning product positioning and messaging for both consumer and agent audiences. Developed Redfin’s first profitable seller acquisition channel, generating ~$56M in revenue, and guided the rebrand and national expansion of Redfin Premier, driving eight consecutive quarters of luxury market share growth. Work spans research-driven product positioning, go-to-market planning, and sales enablement for 2,500+ agents nationwide. Partner closely with Product, Marketing, Sales, Research, Training and Brokerage Leadership to ensure strategic alignment from high-level brand narrative, down to product and channel-level execution.
Education
Gonzaga University
Master of Arts (M.A.), Organizational Leadership
Whitworth University
BA, Theology and Communications
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