Brandon Baskin
Loyalty Program Manager at Comarch
- Role
- Loyalty Program Manager at Comarch
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Brandon Baskin
Brandon is an innovative marketing strategist with 5+ years of experience leading…
Experience
Loyalty Program Manager
Jun 2022 — Present · Rosemont, IL, US
Loyalty Program Manager for Allstate Elevate Rewards• Designed loyalty strategy for Elevate Rewards loyalty program, improving customer retention and brand engagement by delivering real value to members• Increased redemptions by 175% and redemption rate by 50% by implementing high-impact program enhancements• Created and executed omnichannel campaigns (email, SMS, push) to drive customer participation and maximize marketing ROI• Leveraged data-driven insights to optimize loyalty program performance, ensuring client goals were achieved and enhancing customer satisfaction• Collaborated closely with internal stakeholders and tech teams to translate business needs into actionable loyalty program rules and configurations• Delivered customer-centric enhancements to the mobile app and website, improving the member experience and loyalty KPIs• Proactively resolved issues to enhance member satisfaction and engagementLoyalty Program Manager for Exxon Mobil Rewards+• Developed strategic program planning and recommendations aligned with ExxonMobil’s business objectives, resulting in a 22% increase in active members• Conducted customer journey mapping and competitive analysis to identify pain points and uncover opportunities across a member base of over 8 million• Designed promotions tailored to key customer segments using behavioral and transaction data• Delivered executive presentations and insights on program performance and ROI• Partnered with UX teams to enhance app-based loyalty experiences, increasing mobile app usage by 60%• Collaborated with marketing, data analytics and technology teams to align and execute loyalty initiatives • Created and configured campaigns using HTML and CRM tools to drive conversion• Resolved technical issues collaboratively with the support team to maintain a seamless user experience
Education
University of Iowa
Bachelor of Business Administration - BBA, Marketing
2016 — 2020
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