Brandon Banks

About Brandon Banks

I help software developers shift their customer’s decision making from price and commodity to technology and value. It’s time to get creative. Payments is a dry topic, but I see it as an opportunity to think differently and try something new.Unfortunately, too many software developers fall victim to the “Payments is a Commodity” mentality. As a result, their payments solution struggles to achieve customer adoption and generate meaningful revenue.Largely, these issues stem from payments providers who fail in exercising genuine interest in software developer’s businesses and their customer’s needs. Software developers are frustrated with partners that can’t help them approach payments strategically and are tired of the mundane sales pitch around rates, fees, and revenue shares. It’s time to change the conversation.I help software developers who are:Confused about how the payments ecosystem worksNot participating in any or little revenue because of a weak payments strategyDisappointed by the lack of support they receive in development, support, marketing, and salesConstrained or feel forgotten by a “One Size Fits All” approachSeeking a true technology partner who helps them differentiate and create value outside of credit card processingSoftware developers I work with see results. Adoption and revenue increases. Their software is more sticky and feature rich. Their Customers are happier because they feel valued and supported. A winning strategy that produces these results demands detail, creativity, and a technology partner who is invested.If you’re ready to think about payments differently, let’s put our minds together and see how creative we can get.

Experience

1. Senior Vice President Marketing

   Cms Complete Merchant Solutions

   Sep 2021 — Present · Orem, UT, US