Lisa Arroyo Seiden

About Lisa Arroyo Seiden

I am a Brand Nerd. I’ve devoted my career to establishing, iterating and nurturing Brands through communications. Above all, I encourage brave communications that allow us all to \"Stay True” and genuine. A big part of my work is often change management, helping leaders and team members find, internalize and get behind the pieces of the Brand that resonate personally. I love unlocking that “a-ha” moment that shifts someone’s perspective and motivates them to act. How? The proportions are always different for each organization but the ingredients remain the same: 1) Persuasive, authentic storytelling2) Meaningful data and insights3) A resonant \"why\"At the core of all I do is prioritizing relationships and human connection. I’m proud of and thankful for the network I’ve built and I love connecting people. When it comes to building Brands, I’ve done it by way of:• Change Management• Executive Communications/Employee Communications• Public Relations• Evangelism/Talent Branding• Product Marketing• Product DevelopmentCreating a meaningful, sustainable Brand takes discipline, focus, and acute self-awareness. No matter what I am working on, an integrated approach to Brand is my approach. It’s essential to consider each and every “Brand Contact Point” when determining if something is “on brand.” There is no detail too small. Being ruthlessly consistent is hard but worth it. What else? I can never get enough of my three children. As they are all now young adults, I am always trying to find new ways to keep us connected (open to all suggestions!) I also enjoy exploring beautiful spaces like art museums and botanic gardens. I collect magazines and adore The Proust Questionnaire in Vanity Fair. My creative inspiration often comes simply by spending time with people, having lively conversations and exposing myself to different ways of thinking.Assessment Profiles:DiSC: IDPredictive Index: Captain

Experience

1. Director, Global Internal Communications

   Crunchyroll

   Jun 2024 — Present · Dallas, TX, US

Education

• Northwestern University

  Master of Science, Integrated Marketing Communications (IMC)

• Indiana University Bloomington

  Bachelor of Arts, Political Science

Skills

• Community Relations
• Press Releases
• Digital Media
• Editing
• Integrated Marketing
• Issues Management
• Digital Marketing
• Strategic Communications
• Marketing Management
• Entrepreneurship
• Email Marketing
• Social Networking
• Content Strategy
• Social Media Marketing
• Marketing Strategy
• Digital Strategy
• Crisis Communications
• Strategic Planning
• Web Content
• Communication Training
• Corporate Communications
• Public Speaking
• Branding & Identity
• Marketing
• Public Relations
• Internal Communications
• Media Relations
• Strategy
• Message Development
• Brand Communication
• Employer Branding
• Speech Writing
• Marketing Communications
• Advertising
• Executive Communications
• Social Media
• Community Development
• Non-Profits