Nina Cornwell
Head of Brand, Social Media and Experiential Marketing @Fifth Third Bank
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WORK HISTORY
Head of Brand, Social Media and Experiential Marketing @Fifth Third Bank
Cincinnati, OH, US
EDUCATION
University of Cincinnati Carl H. Lindner College of Business
BBA, Marketing and Management
UMN Carlson School of Management
MBA, Marketing and Finance
SKILLS
ABOUT NINA CORNWELL
I believe brand is the business. Brand is the system that drives how a company thinks, decides, behaves, and grows. It includes positioning, consumer insights, product strategy, pricing, innovation, channel strategy, experience design, integrated marketing, and performance marketing. It\'s the operating system that connects what a company stands for to how it makes money. When brand is done well, it functions like a General Manager, pulling growth levers, aligning teams, and driving measurable results.I\'m known for turning complexity into clarity and clarity into momentum. I bring sharp strategic rigor, commercial instinct, and grounded, decisive execution. I lead with calm confidence, integrity, and accountability. I set clear direction, earn trust quickly, and move teams from \"good idea\" to real outcomes. My background spans CPG, beauty, personal care, financial services, fashion, and outdoor industries. I\'m often the person senior leaders rely on to simplify complexity, align stakeholders, and translate ambition into action.I\'m a player-coach leader who elevates everyone around me. I build strong, energized teams, remove obstacles, and create environments where people feel empowered to do their best work. I\'m known for high EQ, collaborative drive, and the ability to challenge thinking constructively while pushing work to its full potential, even in matrixed, resource-constrained, or transforming organizations.I come from a multicultural family shaped by resilience, curiosity, and possibility. Those values show up in how I live. I\'m a Masters swimmer, a sand volleyball players, completed 75 Hard, and someone who trains five days a week. I sign up for challenges like Spartan races because I like pushing myself. I\'ve backpacked and hiked around the world and traveled to every continent except Antarctica (I\'ll get there!). I learned to drum as an adult and now play in a band. I\'m a coffee obsessive who taught myself latte art and can break down flavor profiles from different regions. And being married to a Chef has given me a deep appreciation for food, ingredients, farming, and the operational realities of running a restaurant.I\'m driven by curiosity, discipline, and a willingness to try new things. Those traits show up in my life and in my work. I build clarity. I build momentum. I build brands and teams that know who they are and where they\'re going.
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