Jen Choi
Manager of Creative Design, Communications Officer @Port Of Long Beach
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WORK HISTORY
Manager of Creative Design, Communications Officer @Port Of Long Beach
Serves as a creative communications leader on strategic initiatives, outreach, and marketing programs, including:Lead creative strategy and brand stewardship for one of America’s largest seaports, directing all visual communications across print, digital, video, and social platforms.Spearhead the development, adoption, and implementation of the Port’s brand identity across two branding cycles, recently overseeing the refresh of a brand logo, brand guidelines, and ensuring consistent application across all platforms and communications.Direct advertising campaigns, crafting content for digital, local, and international platforms to support marketing objectives.Leverage expertise in advertising and strategic marketing to enhance media relations and crisis communication initiatives, including crafting timely campaigns during the COVID-19 pandemic. Contribute to messaging strategy, support community outreach campaigns, and demonstrate adaptability in high-stakes environments.Manages small to large-scale public events, including planning and executing community meetings and professional conferences.Strategically led the redevelopment of the Port’s website (polb.com), collaborating with business stakeholders, community leaders, and executive leadership to align with updated marketing objectives, enhance user engagement, and improve functionality.Curates and manages the Port’s comprehensive library of creative assets, including hundreds of original photos, videos, and visual content. Collaborates with marine terminal operators, truckers, ocean carriers, and community members to produce visually stunning materials utilized across advertising campaigns, press kits, the website, and social media platforms.Led content development and experiential design for the Congressman Alan Lowenthal Trade and Education Center, creating immersive and interactive experiences to showcase the Port’s evolution into a global leader in sustainable goods movement.
EDUCATION
ArtCenter College of Design
Bachelor of Fine Arts, Advertising
SKILLS
ABOUT JEN CHOI
Creative Director | Brand Enforcer | Communications Expert Connecting people with…
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