Brandi Benton

Digital Marketing Manager, Growth & Brand Strategy @Leap Event Technology

St Paul, MN, US

Promoted to lead digital strategy across Leap and TicketLeap, unifying fragmented efforts across SEO, paid media, content, email, and social. Built a high-performing marketing team, developed an integrated roadmap, and launched full-funnel campaigns that strengthened brand alignment and drove measurable growth.• Directed the rebrand and integration of seven Leap solutions, relaunching optimized landing pages and messaging to improve consistency and engagement across platforms.• Managed the TicketLeap website migration, driving improvements in SEO, UX, and content that boosted search visibility and conversion rates.• Oversaw digital strategy during the migration of users to the new TicketLeap platform, managing A/B testing, communication, and onboarding flow to ensure a seamless user experience.• Developed and executed content and SEO roadmaps tied to funnel stages and audience intent, increasing organic visibility and lead generation.• Partnered cross-functionally with product, sales, design, and demand gen teams to align digital efforts with business goals and improve customer experience.• Launched and managed performance campaigns across Google, Meta, and LinkedIn, optimizing for efficiency and ROI.• Led regular reporting and performance analysis using GA4, Salesforce, Tableau, and Looker Studio to guide strategy and communicate impact to stakeholders.

University of St. Thomas - Opus College of Business

Bachelor of Arts, Marketing Management

Inver Hills Community College

Associate of Arts (A.A.), Liberal Arts and Sciences, General Studies and Humanities