Brandi Benton
Visionary Digital Marketing Leader | Brand Growth Architect | Strategic Storyteller
- Role
- Digital Marketing Manager, Growth & Brand Strategy at Leap Event Technology
- Location
- Duluth, US
- LinkedIn followers
- 500 followers
About Brandi Benton
Strategic Digital Marketing Leader blending data-driven strategy with authentic brand…
Experience
Digital Marketing Manager, Growth & Brand Strategy
Sep 2023 — Present · St Paul, MN, US
Promoted to lead digital strategy across Leap and TicketLeap, unifying fragmented efforts across SEO, paid media, content, email, and social. Built a high-performing marketing team, developed an integrated roadmap, and launched full-funnel campaigns that strengthened brand alignment and drove measurable growth.• Directed the rebrand and integration of seven Leap solutions, relaunching optimized landing pages and messaging to improve consistency and engagement across platforms.• Managed the TicketLeap website migration, driving improvements in SEO, UX, and content that boosted search visibility and conversion rates.• Oversaw digital strategy during the migration of users to the new TicketLeap platform, managing A/B testing, communication, and onboarding flow to ensure a seamless user experience.• Developed and executed content and SEO roadmaps tied to funnel stages and audience intent, increasing organic visibility and lead generation.• Partnered cross-functionally with product, sales, design, and demand gen teams to align digital efforts with business goals and improve customer experience.• Launched and managed performance campaigns across Google, Meta, and LinkedIn, optimizing for efficiency and ROI.• Led regular reporting and performance analysis using GA4, Salesforce, Tableau, and Looker Studio to guide strategy and communicate impact to stakeholders.
Education
University of St. Thomas - Opus College of Business
Bachelor of Arts, Marketing Management
Inver Hills Community College
Associate of Arts (A.A.), Liberal Arts and Sciences, General Studies and Humanities
Skills
- Wordpress
- Graphic Design
- Online Advertising
- Sem
- Management
- Social Media Marketing
- Digital Marketing
- Training and Development
- Optimizations
- Web Marketing
- Project Management
- SEO
- Search Engine Marketing and Optimization
- Market Research
- Editing
- Web Content
- Community Development and Management
- Web Analytics
- Integrated Marketing
- Blogging
- Marketing Communications
- Leadership
- Relationship Management
- Direct Marketing
- New Business Development
- Copywriting
- Affiliate Marketing
- Digital Strategy
- Entrepreneurship
- Ppc
- Negotiation
- Email Marketing
- Digital Media Strategy Development
- Affiliate Management, Recruitment, and Negotiation
- Brand Development
- Blogging, Copywriting, and Editing
- Situation Analysis and Problem-Solving
- Content Management
- Content Design, Development, and Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.