Bob Killian
Author, REBRAND! (available on Amazon). CEO, Killian Branding. Helping brands adapt. Chicago, Charlotte, Cyberspace. Naming, renaming, rejuvenating firms and products. And (bonus!) we\'re fun to work with.
- Role
- Helping Clients to Grow by Adapting to the Evolving Strategies of the Digital Era at Killian Branding
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Bob Killian
Post-pandemic crisis, business leaders learned to adapt to changing buyer behavior – while not wearing pants.Hey, the pants were optional, but the need to adapt and evolve is not. Is your brand in need of change? If so, what kind and how much? A small adjustment, like an SEO tuneup, or a more engaging expression of your value prop, or something more serious, like exploring new capabilities and efficiencies – maybe even a major rebranding or renaming? The consequences are dire, competitors are hungry, but the opportunities are bigger than the problems.I\'m here to help. Start by reading my book. We were recently named by clutch.co as one of the top 15 agencies in America (#3 out of We rename companies and reboot messaging to reignite sales, profit growth, and brand success. Today the ROI of all marketing tactics are precisely measurable, so let\'s adapt and evolve: new rules, new tools. Become more visible, differentiated and relevant than that annoying competitor.(You know who.) We don\'t have to out-spend them, just outsmart them.Our creativity toolbox, beyond the strategy of naming and renaming, includes SEO expertise, website design and dev, marketing automation using big (or big-ish) data, advertising, graphic wizardry, digital visibility, video, and new media. We serve clients of every size and category (startups to F500; B2B, B2C, FMCG, education, high tech, products, and services). Clients count on us to help them adapt to the Darwinian realities of evolved brand prospect engagement. See the video below, Darwin fans.
Experience
Helping Clients to Grow by Adapting to the Evolving Strategies of the Digital Era
Dec 1987 — Present
Chief Creative Officer of an independent branding agency
Education
University of Dayton
B.A.
Colorado College
Graduate Work
Skills
- Interactive Marketing
- Graphic Design
- Branding & Identity
- Brand Awareness
- Social Media Measurement
- Ppc
- Brand Innovation
- Social Media Marketing
- Marketing
- B2b Marketing
- Corporate Branding
- Marketing Research
- Content Marketing
- B2b
- Direct Marketing
- Competitive Analysis
- Creative Direction
- Advertising
- Sem
- Google Adwords
- Online Branding
- Interactive Advertising
- Direct Mail
- Brand Management
- B2c
- Marketing Strategy
- Digital Strategy
- Creative Strategy
- Marketing Roi
- Campaigns
- Creative Services
- Marketing Communications
- Online Advertising
- Brand Architecture
- Google Analytics
- Media Planning
- Logo Design
- Integrated Marketing
- New Media
- Customer Insight
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