Brandie Fuller

About Brandie Fuller

Senior commercial leader providing strategic advisory support across go to market strategy, pricing, and commercial operating alignment within complex B2B manufacturing environments.I currently serve as Vice President of Commercial Excellence at Great Dane, where I lead enterprise commercial capabilities spanning sales, marketing, pricing strategy, planning, enablement, and customer insight. My work focuses on strengthening the commercial operating model, improving performance visibility, and ensuring market and customer realities inform strategic and operational decisions.I am frequently engaged by executive leadership to support decisions beyond my formal remit, including organizational design, prioritization, business model evolution, and senior hiring considerations. I am known for bringing clarity to complex issues, framing problems at their root cause, and helping teams navigate trade offs constructively.My experience includes formalizing customer and market segmentation, establishing pricing governance, strengthening forecasting and planning discipline, introducing structured operating cadence, and building customer advisory mechanisms to inform strategy and product direction.I bring deep understanding of fleet driven B2B markets, dealer ecosystems, and brand expectations, and how customer behavior shifts across economic cycles. I am most effective in environments where alignment, focus, and disciplined execution are required to move the business forward.

Experience

1. VP Commercial Excellence

   Great Dane

   Jun 2021 — Present · Savannah, GA, US

   Lead enterprise commercial capabilities across sales, marketing, pricing strategy, planning, enablement, and customer insight within a complex B2B manufacturing environment. Responsible for strengthening the commercial operating model, improving performance visibility, and aligning strategy with market and customer realities.• Established enterprise customer and market segmentation framework to guide growth priorities• Built pricing strategy and governance capabilities to strengthen margin discipline• Improved commercial planning cadence and forecast visibility• Introduced structured operating rhythm to align cross functional priorities• Established customer advisory structures to inform product and strategic direction• Supported evolution from highly customized execution toward more scalable commercial standards• Engaged by executive leadership on organizational design, prioritization, and commercial strategy trade offs

Education

• Parker College of Business-Georgia Southern University

  BBA, International Business

  1993 — 1997

Skills

• Negotiation
• Marketing Strategy
• Logistics
• Transportation
• Team Building
• Marketing Communications
• Pricing
• Event Management
• Strategic Planning
• Sales Management
• Digital Innovation
• Continuous Improvement
• Operations Management
• Social Media Marketing
• B2b
• Public Relations
• Trucking
• Business Strategy
• Transportation Management
• Marketing
• Event Planning
• Leadership
• Innovation Management