Brandice Spencer
Passionate Marketing Leader | Seasoned Brand Fanatic | Great Storyteller
- Role
- Director, Digital Marketing & Communications at TNTP
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Brandice Spencer
I spent 20 years in marketing convincing people to buy things. Now I just ask them…
Experience
Director, Digital Marketing & Communications
Oct 2022 — Present
Spearheads the marketing strategy for a national education nonprofit, focusing on increased brand influence, customer acquisition, and engagement of education decision-makers.• Collaborates with cross-functional teams to execute audience-centric marketing campaigns resulting in a 25% average conversion rate for downloads, 100% growth in social media engagement, and a 46% increase in website traffic.• Established the organization’s first HubSpot/Salesforce lead pipeline, achieving a 28% Lead to MQL conversion rate and improving the overall adoption of our fee-for-service offerings.• Spearheaded the launch of The Opportunity Makers and Paths of Opportunity reports, increasing downloads by 20% through a comprehensive marketing strategy that integrated syndicated content, SEO optimization, targeted email campaigns, and paid media, effectively boosting visibility and audience engagement• Appointed as the division delegate for the DEI Leadership Council; a working advisory council that ensure diverse staff can thrive. • Pioneers the thought leadership strategy repositioning TNTP as a leading voice in the education to workforce space, driving impactful conversations through high-profile events, engaging content, and strategic partnerships.
Education
Miami University
BA, Communications
2000 — 2004
Skills
- Press Releases
- Public Relations
- Marketing Communications
- Web Content Management
- Marketing
- Social Media
- Newsletters
- Advertising
- Digital Marketing
- Hubspot
- Business Development
- Customer Relationship Management (Crm)
- Marketing Strategy
- Leadership
- Event Planning
- Social Media Marketing
- Customer Service
- Strategy
- Management
- Direct Marketing
- Public Speaking
- Strategic Planning
- Email Marketing
- Blogging
- E-Commerce
- Online Marketing
- Brand Management
- Microsoft Office
- Communication
- Entrepreneurship
- Online Advertising
- Event Management
- Copywriting
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