Brandi N. Alexander

Social Media Manager @Groupon

Create and execute a comprehensive social media strategy aligned with the company\'s marketing and business objectives. • Define goals, target audiences, and key performance indicators (KPIs). • Develop engaging and relevant content for various social media platforms, including text, images, videos, infographics, and other multimedia formats. Ensure that the content reflects the brand\'s voice and messaging. • Schedule and publish content across social media channels, adhering to an editorial calendar. Monitor posting frequency and timing for optimal engagement. • Actively engage with the audience by responding to comments, messages, and mentions. Build and nurture a community of followers, fostering positive interactions and addressing customer inquiries or concerns. • Identify and collaborate with relevant influencers or brand advocates to expand reach and credibility. Negotiate partnerships and track their impact on campaigns. • Stay updated on the latest social media trends, algorithms, features, and best practices. Implement emerging trends when relevant. • Maintain and update a content calendar, ensuring a consistent posting schedule and alignment with marketing campaigns and events. • Collaborate with other departments, such as marketing, public relations, and customer service, to align social media efforts with broader business strategies. • Continuously test different content formats, posting times, and strategies to identify what resonates best with the audience. Optimize campaigns based on findings. • Work toward achieving social media-related goals, such as increasing brand awareness, driving website traffic, generating leads, or boosting sales.