Branden Sharp

About Branden Sharp

I help brands and businesses make clear, smart decisions when it counts, without the extra cost of a full-time hire. With more than 30 years in branding, marketing, and creative direction, I’ve worked with national names like Goodyear, Taco Bell, KFC, and Buffalo Wild Wings, as well as regional and local companies in automotive, financial, environmental, and foodservice industries. These days, I work as a fractional brand and strategy lead. I help companies sharpen their message, guide creative work, and avoid expensive mistakes. I fit best with teams that want a steady, experienced voice—someone who’s done the work and can bring clarity quickly. What I do best: • Brand positioning and message clarity • Campaign direction and oversight (internal or agency) • On-call support for launches, pivots, or course corrections • Creative leadership without the full-time bloat I’m also a mentor at heart, having taught at the University of Arkansas and trained countless creatives over the years. I bring that same calm, direct style to every project I join. Ready to fix what’s off, tighten what’s loose, and move your brand forward? Let’s talk.

Experience

1. Fractional Brand & Strategy Lead Creative Director

   Independent Creative

   Jan 2012 — Present · Fort Smith, AR, US

   I work with brands and agencies that need a strategic creative partner—without hiring full-time. I help businesses launch smarter, clarify their brand, and make better creative decisions that drive results.Highlights:• Led Goodyear’s rebrand from Wingfoot to Goodyear Commercial Tire across 200+ locations • Directed national campaigns for clients in QSR, finance, and trucking • Managed video and content production for major trade shows and launches • Served as a brand advisor and creative guide for internal marketing teamsWhat I bring:• Brand positioning and message development • Creative campaign oversight and consulting • Content strategy and video direction • Sales enablement and B2B marketing support • Team mentorship and leadership coaching

Education

• Art Institute of Colorado

  Associates Degree

  1990 — 1993

Skills

• Digital Marketing
• Corporate Identity
• Television
• Photography
• Creative Strategy
• Brand Development
• Corporate Branding
• Copywriting
• Web Commercials
• Project Management
• Direct Marketing
• Concept Development
• Commercials
• Social Media
• Art Direction
• Packaging Design
• Publications
• Newsletters
• Packaging
• Marketing
• Social Media Marketing
• Creative Direction
• Graphic Design
• Web Design
• Radio Advertising
• Branding & Identity
• Television Producing
• Marketing Communications
• Trade Shows
• Online Advertising
• Adobe Creative Suite
• Logo Design
• Advertising
• Television Directing
• Project Estimation
• Radio Producing
• B2b
• Graphics
• Marketing Strategy