Branden Louie
Sr Email Marketing Strategy and Innovation Manager @VistaPrint
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WORK HISTORY
Sr Email Marketing Strategy and Innovation Manager @VistaPrint
Managed team focused on meeting revenue goals while elevating the email channel through the use of new technologies, data driven decisioning, and a test and learn approach to provide customers with personalized, relevant email experiences-Managed an international team of managers and planners -Led efforts to test and implement a number of internally developed models to drive decisioning in the email channel including frequency models, re-purchase models, and next-best action models-Developed an email personalization framework to guide the technology, data, and email infrastructure needs required to create a more customer first, personalized, and relevant email program-Work closely with tech, analytics, creative, and channel partners to develop, test, and bring to market capabilities to enhance the relevance of email communications through data driven targeting.
EDUCATION
University of Delaware
Bachelor of Science (B.S.), Wildlife Biology
SKILLS
ABOUT BRANDEN LOUIE
Collaborative Leader · Team Builder · Results oriented · Critical Thinker · Visionary · Strategic · Systematic Approach · Tactically Minded · Data-Driven
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