Jacob Varghese
Chief Marketing Officer @AgencyAnalytics
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WORK HISTORY
Chief Marketing Officer @AgencyAnalytics
Highlights of 1.6 years (2021/2022) at AgencyAnalytics • Led Sales and Marketing teams to help deliver on 36% YoY MRR growth • Led 235% increase in New MRR • Rebuilt the marketing team from a CEO led team of 5 to a matrixed team of 18 • Rebuilt the sales team and built processes to expand on inbound and outbound sales opportunities • Responsible for 7-figure Sales and Marketing budgets • Accountability for all New MRR
EDUCATION
Seneca College
Certificate in 3D Animation, Softimage 3D Animation
University of Mumbai
Bachelor of Arts - BA, Economics
ABOUT JACOB VARGHESE
Revenue growth. I make that happen by building marketing and sales teams for scale-solving the marketing-sales alignment problem in one fell swoop. As the data-driven marketing and sales leader on senior executive teams, I\'ve built GTM centers of excellence that have resulted in triple-digit growth in revenue (ARR) and customers. I partner with B2B SaaS founders and CEOs to scale their businesses from $5M-10M ARR to sustainable scalability and successful exits or funding events. If your B2B SaaS business has achieved product-market fit, you\'ll leverage my go-to-market fit strategies to build repeatable, predictable, and scalable revenues. You\'ll also use me as a sounding board to help you with all the issues you are confronted with on people and processes across revenue operations. I may also have a thing or two to say about why you should hire a VP of Product or Engineering before long. I\'m an entrepreneurial and hands-on senior B2B SaaS executive with over 15 years of related experience. With a passion for innovative technology-augmented online marketing, sales focus, and change management, I share my reflections on martech, adtech, entrepreneurship, and leadership on my blog I\'m also active on Twitter @jacobvar. Strengths Business Strategy | Team Building | Leadership | Marketing Technology & Automation | Technology Change Management & Leadership | Technology Integration | Negotiations | Branding | Content Marketing | Social Media Marketing | Web Analytics | PPC/CPM | Email Marketing | Design & Animation Martech/ADtech/Salestech HubSpot (Sales/Marketing/Design), Intent Marketing Stacks, Salesforce, Gong, WordPress, MailChimp, Google Analytics, Google Tag Manager, SemRush, Google Adwords, FB Ads, LinkedIn Ads, Twitter Ads, AdRoll, Buzzsumo, Zapier, Zoho CRM, HootSuite, Pardot. Design Adobe Photoshop, Adobe Illustrator, Adobe Premiere and other design software.
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