Brajendra Y.

About Brajendra Y.

I connect data to human behavior to move metrics that matter—calm under pressure, decisive in action, and relentlessly customer‑centric\"Results-driven and seasoned professional with over 14 years of expertise in Consumer Insights and Analytics, Market Research, Product Management, and End-to-End Project Management within the Telecom,Technology, Healthcare, Financial services and Retail sectors. Adept at leveraging a unique blend of business acumen, technological proficiency, and analytical skills to drive impactful initiatives.Key Strengths:Project Management: Demonstrated success in leading and managing projects from inception to completion, ensuring delivery aligns with strategic objectives.Predictive Analytics and Machine Learning: Proficient in employing advanced analytics techniques, including linear and logistic regression, clustering, classification, NLP, and web analytics to derive meaningful insights.Personalization at Scale: Leveraging Adobe Real-Time CDP, AJO, Target, and CJA to deliver unified, real-time customer experiences. Architect cross-channel journeys, activate intelligent segments, and drive measurable impact through data-driven strategy and AI-powered automationMarket Research and Planning: Extensive experience in conducting qualitative and quantitative research, enabling data-driven decision-making. Proven ability in forecasting and planning for informed business strategies.Process Improvements and New Product Development: Skilled in optimizing processes and contributing to the development of new products. Recognized for revamping the retailer ecosystem in India and creating a Data Monetization platform.Technological Proficiency: Well-versed in CDP, AJO, Target, CJA, R, Python, SQL, Advanced Excel, Tableau, and Google Studio. Experienced in API integrations and data visualization techniques.Other areas of interest are solving puzzles, discussing Mythology and World War 2

Experience

1. Director Personalization and Adobe Ops

   Eli Lilly and Company

   Oct 2025 — Present

   Building personalization at scale

Education

• NIT jalandhar

  Bachelor of Technology (B.Tech.), Electronics and Communications Engineering

  2005 — 2009

• Indian Institute of Management, Calcutta

  Master of Business Administration (MBA), Strategy & marketing

  2012 — 2014

Skills

• Business Analysis
• Pl/Sql
• Unix
• Operations Management
• Production Managment
• Requirements Analysis
• Market Research
• Brand Management
• Marketing Strategy
• Leadership
• Project Delivery
• Team Management
• Marketing Operations
• Strategic Planning
• Project Planning
• Project Management
• Telecommunications
• International Economics
• Product Management
• Analytics
• Business Strategy
• Telecom Bss
• Software Project Management
• Telecommunications Billing
• Team Leadership