Brahm Brooks
3 years’ in golf apparel digital marketing-brand strategy with “hands-on” experience in developing designs.
- Role
- Marketing Design Coordinator at Donald Ross Sportswear
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
About Brahm Brooks
With three years’ experience in golf apparel digital marketing and brand strategy, I have managed e-commerce and catalogues while contributing to new apparel designs. I am both analytical and creative. My ability to interpret data and have it “tell the story” is equally leveraged by my skill, and interest, in selecting new designs, fabrics and models. I hope to use this experience and emerging tailoring skills for a brand that values “hands on” work from concept to marketing.
Experience
Marketing Design Coordinator
Jun 2021 — Present · Buffalo, NY, US
Researched apparel market trends and derived marketing messaging, advertising and content creation for all media. Helped select a national, golf-specialty marketing firm while providing on-going support in strategy, content and data. • Co-selected with the Sales President new apparel designs, fabrics and model selections. Worked with Product Development to ensure specifications for supplier selections and production were accurate and complete. • Analyze consumer data and prepared sales-prospecting summaries using Google Analytics and Metorik. Data used by the Operations & Planning Vice President to determine advertising and influence brand design. • Manage ecommerce product catalogues using WordPress Flatsome and WooCom. For spring and fall campaigns, take and prepare product photos (Adobe PhotoShop). Upload all content to e-commerce site and online wholesale catalogues used by 16 sales reps. Also, update the web-site on an on-going basis. • Create content (photography, copywriting), develop and launch multi-modal strategies for several ad-channels.
Education
Canisius University
Master of Business Administration - MBA
2022 — 2024
IES Abroad
Paris, FR
2019 — 2019
Franklin & Marshall College
Bachelor of Arts - BA
2017 — 2021
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