Braeden Watts

Customer Experience at REI

Role
Senior Principal Product Design and Customer Experience Strategy at REI
Location
Seattle, WA, US
LinkedIn followers
500 followers

About Braeden Watts

For the past 15 years, I’ve worked across CX, design, research, and strategy to help organizations uncover what matters most to their customers. I integrate product and service design with business strategy to drive focus and action. My work centers on aligning teams, prioritizing high-value opportunities, and shaping cohesive end-to-end experiences in sectors such as retail, healthcare, automotive, financial services, utilities, technology, logistics, and social impact.

Experience

  1. Senior Principal Product Design and Customer Experience Strategy

    REI

    Feb 2025 — Present · US

Education

  • Georgian College

    Honors Diploma, Graphic Design Production

    2005 — 2007

  • OCAD University

    Bachelor of Design

    2007 — 2011

Skills

  • Brand Development
  • Design Thinking
  • Graphic Design
  • Creative Strategy
  • Innovation Consulting
  • Experience Design
  • Workshop Facilitation
  • Social Media
  • Collaborative Problem Solving
  • Creative Direction
  • Concept Development
  • Design Strategy
  • Program Implementation
  • Strategy

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Braeden Watts — Senior Principal Product Design and Customer Experience Strategy at REI in Seattle, WA, US | Unifers