Braeden Pashley

About Braeden Pashley

Results-driven Medicare marketing professional with 20+ years of experience developing and executing data-driven acquisition campaigns across paid digital, email, SMS, and web platforms. Proven leader with deep expertise in CMS-compliant Medicare communications, cross-functional project leadership, website development (HTML/CSS), agency management, and campaign performance optimization. Recently promoted to Lead Medicare Marketing Specialist, recognized for consistently delivering complex, high-volume campaigns with accuracy and measurable results.

Experience

1. Lead Medicare Marketing Communications Specialist

   Independence Blue Cross

   Jun 2014 — Present

   Lead strategy and execution of paid digital and email acquisition campaigns supporting Medicare growth across IBX and AmeriHealth.Monitor performance metrics and deliver timely, accurate reporting to drive ongoing campaign optimization.Manage IBX and AmeriHealth Medicare websites (English and Spanish), including plan year launches, CMS annual requirements, and SEO updates.Serve as SME and project lead for prospect-facing Medicare communications, partnering with Sales, Telesales, Compliance, Legal, Corporate Communications, and external agencies.Develop and maintain CMS-compliant Medicare landing pages, balancing member-friendly design with regulatory requirements.

Education

• University of Maryland

  BS, Communications

  1998 — 2002

Skills

• Recruiting
• Cold Calling
• Management
• Team Building
• Selling
• Home Care
• Social Networking
• Sales Management
• Healthcare
• Public Speaking
• Long-Term Care
• Social Media Marketing
• Hospitals
• Fundraising
• Marketing Strategy
• Rehabilitation
• Medicare
• Marketing
• Advertising
• Interviews
• Managed Care
• Healthcare Management
• Coaching
• Account Management
• Time Management
• Entrepreneurship
• Elder Care
• Sales
• Training
• Public Relations
• Marketing Communications
• Leadership