Braeden Ricks
DMA Marketing Director at Wendy’s | Driving engagement & revenue growth across West region marketing campaigns
- Role
- Dma Marketing Director at The Wendy's Company
- Location
- Idaho Falls, ID, US
- LinkedIn followers
- 500 followers
About Braeden Ricks
Growth marketing executive with 10+ years of experience transforming brands and driving…
Experience
Dma Marketing Director
Jan 2022 — Present · Idaho Falls, ID, US
Lead, manage, and motivate a high-performing team of 14 direct reports across remote and on-site locations within a 550+ person regional marketing organization. Standardized systems and processes across West regional locations, ensuring brand consistency and operational efficiency. Champion tone and voice within brand requirements across channels. Develop and execute comprehensive marketing strategies across social media, digital, and grassroots channels. Design and implement customer-facing point-of-purchase materials, menu boards, and LED signage. Negotiate with local vendors and media groups for strategic ad placements and sponsorships.
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