Brad Zak

Senior Director, Social & Editorial Coverage @WWE

Stamford, CT, US

Oversee social and digital coverage for all weekly shows (Raw, NXT, SmackDown) and Premium Live Events across WWE platforms- Lead team of 10+ content producers to execute video editing, social media content creation, graphic design, photo, video publishing and platform management on show nights- Oversaw show content strategy and execution for WrestleMania 41 - “the most social WrestleMania of all-time” - amassing over 1.1 billion video views during the two day event- Spearhead WWE’s YouTube strategy for live show content that led to over $18 million in revenue for 2024 and made WrestleMania XL Sunday the most viewed day in the channel’s history- Implemented social graphics re-design of promotion and show coverage assets in collaboration with the design team ahead of Monday Night Raw’s move to Netflix in 2024- Directed the reconfiguration of WWE’s show coverage processes to better fit with established coverage goals and meet the resource needs of a reorganized team- Manage all news coverage around breaking stories and tentpole events to strengthen WWE’s position in sports and pop culture discussions and build the brands of our Superstars- Produce and oversee weekly video series, WWE Now, Top 10, and WWE Full Matches, to cover the latest breaking news, storylines and show previews- Assist with social media strategy across other TKO brands including Professional Bull Riders (PBR)

Boston College

Bachelor of Science (B.S.), Finance, General

St. John’s University, College of Professional Studies

M.P.S, Sport Management