Tamara Brady

About Tamara Brady

With over seven years of experience in marketing, I am a creative and strategic marketing manager with a passion for building and growing brands online. I have a BBA in Marketing from Texas A&M University and studied abroad in London. I currently work at Arcascope, a leader in the circadian rhythms industry.At Arcascope, I am responsible for creating and managing all social media platforms, writing marketing copy, implementing SEO best practices, sending targeted email campaigns, and running paid advertising campaigns. I have successfully increased the company\'s online presence, traffic, and engagement. I use tools such as Mailchimp, Google Analytics, and Meta Ads to optimize and measure the performance of my marketing efforts. I enjoy collaborating with my colleagues and clients, and I am always eager to learn new skills and technologies.

Experience

1. Marketing Director

   Arcascope

   Dec 2021 — Present

   Built and led the company’s entire digital marketing function from the ground up, establishing brand presence, channel strategy, and scalable marketing systems.Launched and grew Arcascope’s digital presence from zero, creating and managing all social media channels and defining the brand’s voice and messaging.Developed and executed content strategies across social, email, and web to drive audience growth and engagement.Planned, executed, and optimized paid advertising campaigns across multiple platforms to support customer acquisition and conversion goals.Built and optimized the company’s SEO foundation and website content strategy to improve visibility and organic discovery.Created and scaled the email marketing program, including ongoing campaigns and automated lifecycle journeys to support customer engagement.Implemented and managed the company’s CRM system, establishing processes for segmentation, reporting, and lifecycle marketing.Owned marketing performance tracking and optimization, using insights to continuously refine strategy and inform leadership decisions.

Education

• Comfort High School

  High School Diploma

  2006 — 2009

• Richmond American University London

  International Relations and Affairs

  2012 — 2012

• Texas A&M University

  Bachelor of Business Administration (B.B.A.), Marketing

  2009 — 2013

Skills

• Market Research
• Customer Relationship Management (Crm)
• Photoshop
• Microsoft Word
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Salesforce.com
• Marketing
• Advertising
• Strategic Planning
• Crm
• Account Management
• Sales Operations
• Customer Service
• Microsoft Office
• Marketing Communications