Brad Ysseldyk
Director of Sales and Business Development @Instantel
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WORK HISTORY
Director of Sales and Business Development @Instantel
Ottawa, ON, CA
Manage a high-performing sales team and a global dealer network to drive sales growth. • Develop and execute global sales strategies, focusing on direct sales and dealer expansion. • Collaborate with the leadership team at Instantel to align sales initiatives with company goals.
EDUCATION
Western University
B.Sc.
Western University
Bachelor of Science - BS
University of Liverpool
MBA
SKILLS
ABOUT BRAD YSSELDYK
I have been at the forefront of global business growth for over 20 years in the areas of autonomous vehicle technology and LiDAR positioning and mapping, leading and evolving companies into some of the top industry players – Trimble Inc, Applanix Corporation, and Teledyne Optech. TOP TALENTS Growth Strategies ⇨ Business Development ⇨ Marketing Strategy ⇨ Sales Management ⇨ Market Research Relationship Building ⇨ Negotiation ⇨ Business Expansion ⇨ Channel Partnerships ⇨ Team Leadership Leveraging a global business perspective, I have driven business in 80+ countries and territories across North America, Asia, Europe, and the Middle East, converting the following SaaS, HaaS, software, and hardware technologies into growth drivers: ⇨ Autonomous Vehicle Technology ⇨ Advanced Driver Assistance Systems (ADAS) ⇨ Vehicle Dynamics Testing, Remote Sensing ⇨ LiDAR Positioning and Mapping ⇨ Global Navigation Satellite Systems (GNSS) ⇨ Global Positioning Systems (GPS) ⇨ Mobile Mapping Systems ⇨ Industrial and 3D Imaging High Definition Mapping HOW I MOVE THE NEEDLE Technical Expertise + Commercial Acumen + Collaboration. I blend a set of unique strengths to connect the portfolio of technologies and services to fulfil customer needs and solve their challenges. I lead my teams in commercial activities, such as business development, marketing, and sales while developing channel partners to accelerate growth, and everything I do is backed by market and competitive intelligence. As a leader, I focus on empowerment, coaching, and mentoring to maximize our collective impact while fostering diversity, inclusion, and shared success. I believe companies are always stronger as a collaborative, cross-functional team. Part of my effectiveness in establishing growth at Applanix involved engaging engineering teams as partners in the sales process and providing them with valuable information for customizing products and charting future innovation plans. My track record includes: ⇨ Powering 800% 10-year revenue growth at Applanix Corporation. ⇨ Elevating the Autonomy portfolio into Applanix’s highest revenue segment. ⇨ Negotiating multi-million dollar deals with numerous global Fortune 500s at Trimble Inc. and Applanix. ⇨ Expanding the total addressable market by extending into new verticals and markets. LET’S CONNECT I’m currently planning next steps in my career and exploring opportunities. I’m active on LinkedIn and would enjoy connecting with you. Please feel free to reach out.
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