Brady Rivers
Manager, Affiliate Partnerships & Acquisition @Entain
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WORK HISTORY
Manager, Affiliate Partnerships & Acquisition @Entain
Toronto, ON, CA
I lead partnerships, strategy, and affiliate growth across sportsbook and casino, with a focus on driving sustainable acquisition, revenue, and long-term player value in regulated markets.My role sits at the intersection of market strategy, performance marketing, and relationship management. I own the end-to-end lifecycle of affiliate and strategic partnerships, from identifying and negotiating new opportunities, to launching, optimizing, and scaling high-performing campaigns.I work closely with internal teams across Marketing, Product, CRM, Analytics, Finance, Legal, and Compliance to ensure partnerships are commercially effective, compliant, and aligned with broader business objectives. A core part of my role is using data and market insights to evaluate performance, and continuously improve ROI and player quality.Key areas of focus include- Partnerships and affiliate strategy development and execution- Commercial negotiations and contract management- Performance analysis, reporting, and optimization
EDUCATION
Brock University
Bachelor of Sport Management , Sports Studies
ABOUT BRADY RIVERS
As a Manager, Affiliate Partnerships and Strategy at Entain, I specialize in driving strategic partnerships and acquisition efforts, with a particular focus on Partnership Marketing. With a strong foundation in account management and marketing, I bring a results-driven approach to building and nurturing key business relationships. Throughout my career, I’ve had the opportunity to work with leading brands and agencies such as Entain, PointsBet, Molson Coors, SALT XC, XMC where I developed expertise in partnership management, sponsorship marketing, strategy, and account growth. My work ethic is rooted in my background in sports management, which has instilled in me a deep understanding of the importance of collaboration, attention to detail, and achieving measurable results.Key strengths include- Building and maintaining strong, long-term partnerships- Strategic account management and marketing execution- A results-oriented approach to achieving KPIs and business goals- Strong communication, negotiation, and problem-solving skills- Ability to adapt quickly, learn new skills, and thrive in dynamic environmentsI’m always eager to connect with like-minded professionals and explore new opportunities to drive growth, innovation, and success in the partnership and marketing space.
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