Brady Merchant
Executive Leadership | P&L Ownership | Operations Management | Strategic Growth | Customer Success
- Role
- SVP, Financial Services at AFS Logistics
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Brady Merchant
Brady is a dynamic senior operations and client services executive with a strong trackrecord of scaling revenue, teams, and platforms across tech-enabled companies,facilitating rapid growth. He brings 15+ years of leadership experience across propertytech, SaaS, commercial real estate, and consumer services companies. At Crafty, Bradyincreased annual revenue from $37M to $60M while guiding 120+ employees across4 teams and 35 national markets, elevating the company’s unique value propositionand ensuring high client satisfaction. Brady has repeatedly been selected to build newfunctions from scratch, including Crafty’s Data Analytics team. He is adept at providingstrategic recommendations to executives and boosting client retention for long-termrevenue growth at early-stage startups and billion-dollar organizations.
Experience
SVP, Financial Services
Nov 2025 — Present
Education
The University of Chicago Booth School of Business
Master of Business Administration - MBA
Harvard University
Bachelor's degree
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