Brad Woodward

About Brad Woodward

I build and scale healthcare platforms across growth, technology, and operations.Currently leading marketing, growth, and system development across the Optimum ecosystem, a multi-entity platform spanning clinical care, infusion services, clinical research, wellness, coworking, and nonprofit initiatives.My work focuses on connecting fragmented systems into a unified operating model, aligning provider acquisition, referral pathways, digital infrastructure, and patient access into scalable growth engines.Prior to Optimum, I led marketing and go-to-market for healthcare SaaS platforms including EngagedMD and Twistle, and partnered with early and growth-stage companies as a fractional executive across HealthTech and FinTech.Across roles, I’ve:• Built and scaled multi-entity growth systems across healthcare platforms• Driven 10x growth in pipeline and revenue environments• Designed and implemented marketing and operational technology stacks• Led go-to-market strategy across new products, services, and markets• Developed provider-focused growth strategies across oncology, infusion, and digital healthMy background spans enterprise healthcare SaaS, early-stage startups, and platform development, with a focus on building systems that drive measurable growth and operational leverage.Personal site: bradwoodward.com

Experience

1. Vice President Marketing

   Optimum

   Jun 2025 — Present

   Lead growth, technology, and operational infrastructure across a multi-entity healthcare platform spanning clinical care, infusion, research, wellness, coworking, and nonprofit initiatives.Design and scale a connected operating system across brands, integrating provider acquisition, referral pathways, digital infrastructure, and patient access.Platform includes:• Southwest Women’s Oncology (swwomensoncology.com)• Optimum Infusion (optimuminfusion.com)• Optimum Clinical Research Group (optimumclinicalresearch.com)• Optimum Human (optimumhuman.com• Optimum Co-working (optimumabq.com)• United to Cure Cancer (unitedtocurecancer.org)• Cancer’s Worst Enemy (cancersworstenemy.com)Focus:• Lead provider referral growth across oncology and infusion• Build and implement CRM, analytics, and marketing automation systems• Lead multi-site digital infrastructure and attribution• Align growth, operations, and brand across a shared platform• Support new service line launches and expansionKey Impact:• Built a multi-entity healthcare platform across care, infusion, research, and wellness• Launched Optimum Infusion and initial referral infrastructure• Implemented core technology stack supporting provider growth and visibility• Established KPI framework across digital, referral, and provider engagement• Led development of a unified digital ecosystem across all brands

Education

• Willamette University

  BA, Rhetoric and Media Studies, Art

• Adhouse NYC

  Creative Advertising - Graduate Portfolio Program

Skills

• Advertising
• Content Marketing
• E-Commerce
• Sem
• Social Media
• Account Management
• Mobile Marketing
• Hospitality
• Competitive Analysis
• Digital Marketing
• Marketing
• Analytics
• Social Media Marketing
• SEO
• Marketing Strategy
• Email Marketing
• B2b
• Crm
• Search Engine Optimization (SEO)
• Salesforce.com
• Media Buying
• Copywriting
• Web Design