Brad Wolfer

About Brad Wolfer

Please feel free to reach out to me directly via LinkedIn mail or send me an email at b••••••••@gmail.com. I’ve joined LinkedIn to collaborate and share expertise with the community by offering guidance in the area of direct to consumer business including luxury and outlet retail through brick/mortar and e-commerce. Projects we can discuss - Business start up and growth through all consumer channels both domestically and internationally. Working directly with executive management; transforming organizations and business culture; executing global initiatives that support the overall brand mission; Improving sales and profitability.Topics of interest: Executive leadership, International retail development and performance enhancement working with latest digital, e-commerce, brick and mortar technology through creative training techniques. Product design, development and merchandising strategies that set foundation of business growth. Strategic planning, business development, branding, marketing, and modeling. Commercial real estate, store design, construction and maximizing productive selling space. Working with not for profit groups, teaching and working with young adults with focused interest in helping kinship youth.

Experience

1. Senior Vice President and General Merchandise Manager

   Skechers

   Jan 2018 — Present · Manhattan Beach, CA, US

   A Fortune 500® company headquartered in Southern California, Skechers has spent over 30 years helping men, women and kids everywhere look and feel good. Developing comfort technologies is at the foundation of all that we do—delivering stylish, innovative, and quality products at a reasonable price. Skechers is a complete lifestyle brand with annual sales exceeding $8 billion annually. We sell our collections direct to consumers through approximately 5,200 Skechers stores around the globe and Skechers e-commerce sites, as well as through a network of third-party partners. Since joining the Skechers team in 2018 our Direct to Consumer business has more than doubled. I am honored to work with the most creative group of executives, professionals and customers while we continue to put Skechers on the map throughout the world.

Education

• Hamilton University

  Master of Arts, Business Administration; Bachelor of Arts, Business Administration, Business Administration and Management, General

• Bally

  "The Art of Luxury", NYC; "Brand Intelligence", Zurich, Switzerland

• Kenneth Cole

  Brand Elevation through Culture Enhancement, NYC

• LVMH

  EllesVMH - Leadership, Gender Equality & Cultural Diversity

• Foot Locker, Inc.

  "Grid Management and Solutions", Leadership style and positive behavior guidance

Skills

• Licensing
• New Store Openings
• Data Warehouse Management
• Finance
• Project Management
• Retail Buying
• Forecasting
• Maintenance Management
• Store Construction
• Strategic Planning
• Sap Erp
• Brand Architecture
• Customer Acquisition
• Charity Startup
• Microsoft Office
• Sales
• Wholesale
• Recruiting
• Brand Implementation
• Real Estate
• International Business Development
• Corporate Budgeting
• Full P&L Responsibility
• Store Design
• Mentoring & Training
• Start-Ups
• Succession Planning
• E-Commerce
• Turnaround Strategy
• Marketing
• Expense Budget Management
• Merchandise Allocation
• Real Estate Transactions
• Corporate Branding
• Lease Negotiations
• Growth Strategies
• Product Management
• Luxury Brand Marketing
• Human Resources
• Leadership