Brad Whitworth

WORK HISTORY

EDUCATION

SKILLS

ABOUT BRAD WHITWORTH

Senior communication and marketing executive with 40 years of experience in Fortune 20 high-tech, financial services and association management. Use business and journalism degrees, global thinking, outstanding communication skills and savvy leadership to raise strategic issues and produce measurable results.Articulate spokesman … with outstanding track record with top-tier media outlets (CNN, Wall Street Journal, BBC, BusinessWeek, NY Times, Nikkei, USA Today, SJ Mercury News, Bloomberg, CBS, others). Wrote and delivered compelling US Congressional testimony. Regularly conducted customer and VIP briefings. Creative strategist … who delivers communications solutions to business issues across multiple audiences. Developed vision and four-part business strategy for $20-plus billion personal computer organization and successfully communicated vision to customers, industry analysts and employees. Created and implemented comprehensive crisis communications program and training. Initiated process to define key corporate messages and leverage them across the entire company. Global leader … with proven ability to manage local and worldwide teams to deliver measurable results. Built virtual network of nearly 400 PR/marcom professionals and agencies across Asia Pacific, Latin America and Canada. Pioneered annual communications leadership workshop. Led financial turnaround for international professional association. Trusted counselor … who coaches execs on presentations to customers, media, employees, investors and industry analysts. Directed communications through mergers, acquisitions, divestitures, openings, closings and top-level management changes. Contributing author to \"The IABC Handbook of Organizational Communication\"(Jossey-Bass 2006) and \"The IABC Guide for Practical Business Communication\"(IABC 2021). Produced quarterly documents used by CEO and CFO for financial analyst calls. Conducted media briefings for CEO, president.