Brad West
- Role
- Head of Marketing Technology at Rockwell Automation
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Brad West
I have a marketing degree, but a personal interest in technology. This combination has…
Experience
Head of Marketing Technology
Jan 2022 — Present
Leader of the omni-channel demand marketing technology stack that empowers the marketing organization with a well-run, highly integrated technology ecosystem that drives demand, great customer experiences, and revenue. Oversee the global marketing technology strategy, roadmap, pipeline, and assessment of new and existing technologies Manage a team of professionals that partner with marketing practitioners, helping them succeed by providing deployment, governance, integration, prototyping, playbook creation, and continuous improvement support services. Technology thought leader that evangelizes capabilities, stays on top of trends, and recommends tools, capabilities, & processes to improve
Education
Lubar College of Business
BBA, Marketing
2004 — 2008
Skills
- Jquery
- Integration
- B2b
- Business Process
- Marketing Communications
- Gotomeeting
- Gotoassist
- Creative Problem Solving
- Salesforce.com
- Website Management
- Demand Generation
- Process Improvement
- Marketing Automation
- Eloqua
- Javascript
- Css
- B2b Marketing
- Leadership
- Crm
- E-Commerce
- Rpm
- Cross-Functional Team Leadership
- Business Intelligence
- Project Management
- Strategy
- Email Marketing
- Html
- Technology Implementation
- Marketing
- Trade Shows
- Webmaster Services
- Business Process Improvement
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