Brad Ward

Marketing & Growth Leader | Applied GenAI Builder | MBA

Role
Manager, Digital Analytics at Served With Honor
Location
Las Vegas, NV, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Brad Ward

Marketing strategist with 14+ years in demand generation. Managed six-figure budgets across Google and Meta. Currently building GTM/GA4 tracking and analytics pipelines at Served With Honor.AI builder applying NLP, generative AI, and machine learning to real-world business problems.Stack: Python · FastAPI · PyTorch+CUDA · ONNX Runtime/TensorRT · LiteLLM · FAISS · Docker

Experience

  1. Manager, Digital Analytics

    Served With Honor

    Feb 2026 — Present · Las Vegas, NV, US

    Own a six-figure paid media budget, driving CPA and ROAS improvements through bidding, targeting, and experimentation• Lead cross-channel acquisition across Google Ads (Search, Display, YouTube) and Meta with retargeting to drive pipeline• Own measurement and attribution (Salesforce-connected GTM, UTMs, pixels) to ensure accurate reporting and actionable insights

Education

  • California State University-Sacramento

    Bachelor's degree, Economics

  • Sierra College

    Associate's degree, Business/Corporate Communications

  • Western Governors University

    Master of Business Administration - MBA, IT Management

  • Stanford University

    Continuing Studies, Computer Science

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Brad Ward — Manager, Digital Analytics at Served With Honor in Las Vegas, NV, US | Unifers