Bradley Smith

About Bradley Smith

After graduating from the University of Illinois at Urbana-Champaign, I began my career with a unique adventure: traveling the country in a 26-foot-long peanut on wheels as a Spokesperson and Brand Specialist for The Kraft Heinz Company (Planters). Since then, I’ve built a career rooted in purpose-driven marketing and program development, currently serving as a Senior Marketing Manager at Children\'s Miracle Network Hospitals. In this role, I support programs and events that raise unrestricted funds for over 170 children\'s hospitals nationwide, with a mission to change kids\' health and change the future.With a foundation in creative marketing and data-driven strategy, my experience spans digital advertising, brand positioning, and audience engagement, focusing on campaigns that drive measurable impact and lasting connections. My leadership philosophy is simple: great leadership starts with a fundamental knowledge of how to be a good follower. I value collaboration, embrace innovative ideas, and am passionate about empowering brands to maximize their potential.Let’s connect if you’re looking to elevate your brand’s impact or explore meaningful ways to engage your audience via Children\'s Miracle Network Hospitals.

Experience

1. Marketing Senior Manager

   Children\'s Miracle Network

   Sep 2024 — Present · Chicago, IL, US

   Contribute to multi-functional work teams, crafting comprehensive marketing plans for impactful programs like Radiothons and Extra Life, which collectively raise over $10M each year. In addition, I support national corporate partnerships with tailored marketing strategies for companies like 7-Eleven, Delta, NCASEF, and Love’s Travel Stops, contributing to lifetime fundraising efforts reaching from $1M to $190M.Ensure brand alignment across campaign-specific activations by overseeing and approving key brand messaging. My responsibilities range from creating impactful event signage and infographics to designing visually engaging newsletters that connect our partners and audiences to the heart of our mission-Create 2–4 co-branded content pieces in Canva, tailored for various partner activations. This includes designing compelling images, graphics, and storytelling elements featuring child-impact stories that underscore our mission and drive engagement.

Education

• Dublin City University

  Journalism

  2017 — 2018

• University of Illinois Urbana-Champaign

  Bachelor's degree, Advertising

  2014 — 2018