Brad van Dillen

About Brad van Dillen

Brad van Dillen serves as President of Circana’s Global Hardlines Sector, partnering with an exceptional team across Consumer Electronics, B2B Technology, Mobile, Home Durables, Office Supplies, and Automotive. His focus is driving growth for Circana clients through deeper partnerships and actionable insights—powered by Circana’s industry-leading technology, data, and AI.Previously, Brad was President of Circana’s Consumer Technology Practice, where he led client development and business development for the U.S. Consumer Technology business. In this role, Brad and his team worked closely with the largest technology companies to deliver solutions that accelerate growth, leveraging Circana’s enhanced product portfolio, including weekly and store-level enabled information, retailer-specific reporting, and advanced analytics in pricing and marketing effectiveness.Brad began his career at NPD following its acquisition of Current Analysis West in 2007, managing strategic accounts and new business development. He later served as Vice President, Client Development, overseeing NPD’s most strategic technology clients.Brad holds a Business/Marketing degree from the University of Colorado Boulder – Leeds School of Business. He brings more than a decade of experience in complex solution selling to C-level decision makers, with deep expertise in opportunity identification, account strategy, and complex negotiations.Awards & Certifications:NPD Sales Club Gold Member (8 years over-achievement)NPD Sales Club Silver Member (5 years over-achievement)2013 Most Valuable Player – NPD Technology GroupNPD Award for Excellence (2014)Delta Bronze Business Insights CertificationSpecialties:Technology Industry Trends | Consumer Research | Category Management | POS Market Research | Retail & Consumer Tracking | Device Sales Trends | Forecasting

Experience

1. President, Global Hardlines Sector

   Circana

   Dec 2025 — Present

Education

• University of Colorado Boulder - Leeds School of Business

  Bachelor of Business Administration - BBA, Marketing

Skills

• Market Research
• Salesforce.com
• Consumer Products
• Market Analysis
• Lead Generation
• Business Development
• Pricing
• Analytics
• Competitive Intelligence
• Marketing Strategy
• Account Management
• Customer Insight
• Strategic Partnerships
• New Business Development
• Competitive Analysis
• Crm
• Segmentation