Brad Trullinger

About Brad Trullinger

Throughout my broadcast/digital media career, I’ve had the good fortune of holding positions that allowed me to stay at the forefront of new media trends and drive the digital product roadmap. And over the years, a theme evolved – developing content experiences and distribution strategies for Sports Leagues, MVPDs, and media conglomerates to drive credibility and form a connection with the target audience.As an example, when Samsung wanted to obtain content rights from a major sports league and form partnerships with major broadcasters, MVPDs, and OTT content distributors, they called on me to leverage past relationships and execute the deals. My team at Samsung is a self-funded group, and we’ve developed best-in-class user experiences and agreements that delivered sufficient revenue to support the division and invest in future products/solutions.As a hands-on, creative leader with an entrepreneurial nature, I strive for profitable growth through strong partnerships, team development, and innovative content that contributes to sales and revenue increases. • Evaluated major sports leagues to obtain content rights for Samsung. Chose the PGA, negotiated deal, developed product vision, ensured market readiness, & launched the product.• Manage multimillion-dollar budgets, cross-functional teams, & global colleagues in Asia, Europe, South America, Australia, & Canada.• Developed strategy for OTT content distribution, focusing on F2M i-TV/ACR experiences, market readiness, revenue generation, & partnerships w/broadcasters, sports leagues, & OTT services. • Secured F2M rights to differentiate product offerings & keep ahead of competition – resulting in multimillion-dollar revenue. Developed content offerings for multi-screen, TVE, UHD, interactive sports, & ACR.• Structured tier 1 partnerships for self-funded group at Samsung—deal negotiations that lead to differentiated user experiences & sufficient revenue to invest in future products to increase M/S.

Experience

1. Global Head of Streaming Device & Automotive Partnerships Youtube

   Google

   Apr 2022 — Present · San Francisco, CA, US

Education

• Roanoke College

  ENG, English, Communications

  1998 — 1999

• Curry College

  BA, Major: Communications, Minor: English

  1999 — 2002

Skills

• Broadcast
• Mobile Applications
• Video
• Digital Marketing
• Social Media
• Entertainment
• Social Media Marketing
• Wireless
• Digital Strategy
• Marketing
• Digital Media
• Television
• Integrated Marketing
• New Media
• Vod
• Strategic Partnerships