Tiffany B.
Marketing Analytics + Content Strategy | CRM Automation, A/B Testing, Campaign Performance
- Role
- Assistant Marketing Manager at City Of Hampton
- Location
- Chesapeake, VA, US
- LinkedIn followers
- 500 followers
About Tiffany B.
Transforming Data into Actionable Marketing Insights I’m a campaign-driven Assistant Marketing Manager and marketing analyst with 8+ years of experience spanning event marketing & promotion, nonprofit fundraising, digital campaigns, paid media, email, social, web, and print. I specialize in aligning creative storytelling with data, analytics, and performance reporting to drive measurable growth across full-funnel initiatives.In my current work, I support event marketing and live promotions, managing platforms such as Ticketmaster (TM1) and Zeffy for ticketing and performance tracking, Showtime website content updates and edits, and social media analysis and reporting to optimize campaign performance and audience engagement. I translate data into clear insights that inform promotion strategy, pricing, channel mix, and post-event reporting.From increasing ticket sales and registrations by 292% for cultural and live events to generating $20K in donation growth through targeted digital campaigns, I’ve worn many hats, including project manager, event marketer, analytics translator, content strategist, and media planner. My experience spans legal, real estate, fashion, CPG, and Non-profit and entertainment, supporting both corporate teams and community-based organizations.I’m known for turning marketing intelligence into actionable KPIs and executive-ready reports. Whether it’s managing paid media across NA & EMEA, collaborating with creators and partners, editing web content to support promotions, or building dashboards that guide leadership decisions, I bring structure, clarity, and creativity to every initiative.I’m passionate about marketing that doesn’t just perform, but connects audiences and the community. I’m always interested in opportunities where I can drive strategic growth, event and campaign optimization, and data-backed storytelling. Based in Virginia Key Achievements Increased convention and event ticket sales & registrations by 292.8% Boosted website traffic by 242%, improving conversions and engagement Contributed to $3.4M in revenue growth through optimized digital strategies Improved ad impressions by 39.3% through audience segmentation and analysis SpecialtiesEvent Marketing & Promotion | Marketing Project Management | Data Reporting & Analysis | Business Analytics | Digital & Social Media Marketing | Email Marketing | Website Editing | Campaign Optimization | KPI Measurement | AI & Predictive Analytics | Excel | SQL | Tableau | Google Analytics | Looker Studio
Experience
Assistant Marketing Manager
Nov 2025 — Present · Hampton, VA, US
As Assistant Marketing Manager for the Hampton Coliseum and Hampton Arts division of the City of Hampton.I support- data-driven decision-making to assess ROI and engagement- monitor campaign effectiveness to develop comprehensive event marketing recaps and post-campaign analyses- lead performance tracking and analysis to provide optimization recommendations
Education
Old Dominion University
Bachelor of Science, Occupational and Technical Studies (Concentration in Fashion Merchandising, Emphasis in Photography)
Ziplines Education
Business Analytics Science
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