Brad Seckinger

About Brad Seckinger

Strategic Sales & Marketing Leader | Scaling Disruptive Medical Technologies | Sales Team Builder & Growth DriverProven sales and commercialization executive with a history of scaling disruptive, best-in-class medical device technologies to high-growth, revenue-generating market positions. Hands-on player-coach with deep expertise in hiring, training, and leading elite sales teams while closing high-value deals and expanding market penetration.Career Highlights:$100M+ in Market Transitions: Led competitive conversions and successfully transferred business to new manufacturers using strategic sales recruitment, salesforce transitions, and M&A models. Startup to Acquisition Success: Built and sold 3 med-tech startups to publicly traded companies, securing top market share and accelerating technology adoption. Medical Device Sales & Expansion: Led procedure-based, IDN-driven technology adoption, increasing revenue and market access for emerging platforms. Leadership & Team Building: Built and led high-performing sales teams, driving double-digit revenue growth in multiple territories.Passionate about scaling innovative medical technology and maximizing the customer experience through sales team excellence, payer strategies, and go-to-market execution.Proven executive sales leader with a track record of scaling elite sales teams and commercializing disruptive medical technologies. As a hands-on player-coach, I excel at hiring, training, and leading top-performing sales professionals to drive high-growth, procedure-based medical device sales.Successfully launched and grew multiple startups and distributorships to acquisition by publicly traded companies. Deep expertise in go-to-market strategies, IDN-driven reimbursement models, GPO/IDN contracting, and national sales expansion. Skilled in building partnerships with KOLs, hospital systems, and external partnership strategies.Passionate about bringing best-in-class, patient-focused solutions to market and maximizing ROI for healthcare providers and investors.

Experience

1. Director of Strategic Accounts

   Zoll Itamar

   Jul 2025 — Present

Education

• The University of Georgia

  Bachelor of Business Administration - BBA, Marketing

• Clemson University

  Masters of Business, Management, Marketing, and Related Support Services

• Arrhythmia Technologies Institute

  CCDS, Cardiac Rhythm Management