Brad Crabtree
Ideator. Brainstormer. Customer-focused marketer using AI for automation and growth.
- Role
- Director of Marketing at Cavco Industries, Inc.
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Brad Crabtree
Most marketing fails because they overcomplicate when they should clarify. Confusion = fear. Simplicity = confidence. Keep. It. Simple.I have over 20 years of senior marketing leadership experience, building effective strategy and brand messages in finance, real estate, SaaS, and construction industries. I am dedicated to crafting compelling messages that resonate with your audience and identifying key channels and content for engagement. I love being a coach and mentor to my teams and expanding the capacities and achievements of those around me.Skills:Marketing StrategyCampaign ManagementMessaging and PositioningAI Prompt EngineeringContent StrategyCustomer InsightsCustomer EngagementAutomationDemand GenerationField MarketingTeam Leadership & CoachingProblem SolvingProcess CreationTeam Collaboration
Experience
Director of Marketing
Jul 2023 — Present
I lead a high-performing team of marketers, designers, and content creators focused on growing the Cavco Homes family of brands. Responsible for executing full-funnel B2B and B2C campaigns across web, social, PPC, email, events, and sales enablement.Responsible for driving demand, supporting sales, and delivering measurable results across multiple product lines and market segments.
Education
Wagner University
Associate's degree, Practical Ministry
University of Canberra
Masters, Internet Communications
Skills
- Nonprofits
- Public Speaking
- Customer Relationship Management (Crm)
- Non-Profits
- Leadership
- Google Adwords
- Online Branding
- Public Relations
- Online Marketing
- Management
- Strategic Planning
- Web Analytics
- Marketing Compliance
- New Media
- Video
- Udap
- Photography
- Brand Development
- Social Media Strategist
- Newsletters
- Content Management
- Advertising
- Website Development
- Ppc
- Product Marketing
- Sem
- Social Networking
- Event Planning
- Copywriting
- Online Communications
- Web Design
- Social Media
- Marketing
- Creative Direction
- Web Development
- SEO
- Adobe Creative Suite
- Strategy
- Blogging
- Digital Media
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