Brad Reiman
Creative Director @Sky
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WORK HISTORY
Creative Director @Sky
Promoted regularly within Sky Creative Agency from Junior Creative to Creative Director over a span of 7 years)Creative Director overseeing Sky’s largest integrated campaigns, with full creative ownership from strategy to delivery. Managing production budgets up to £5M and teams scaling from a single creative partner to 25+. Regular presenter to C-suite stakeholders; led creative for major global partnership pitches with Netflix, Disney, and HBO.Selected work:• Sky x Netflix — Essential TV: Campaign platform that earned Ad of the Day from Campaign Live, LBB, and Marketing Beat, culminating in an anamorphic 3D takeover of Piccadilly Circus. 14,100 sales in launch week,+1,600 vs. previous period.• Danny Dyer’s Proper Deals: Originated the creative platform for Sky’s Black Friday campaign, casting Danny Dyer as an unlikely brand voice to cut through retail noise. Featured on David Reviews and Campaign Live.• Sky Protect: Created the brand name, visual identity, and narrative platform for Sky’s smart home insurance launch from zero. 6.6M impressions, beat sign-up forecasts by 22%.• Sky Connect & NOW (B2B): Defined the creative strategy and system for Sky’s B2B rebrand, rolled out across Ireland, the US, and Germany.• Innovation: Built Sky’s Idea Incubator (4 projects launched, 2 to full production) and the Digital Task Force for AR and Generative AI exploration.• Leadership: Founded Sky’s first Creative Graduate Programme.
EDUCATION
University of Leeds
BA(Hons) 2:1, Cinema, Photography, Television
SKILLS
ABOUT BRAD REIMAN
Creative Director with 13+ years at Sky Creative, Europes largest broadcaster in-house agency, leading campaigns from brief to screen across entertainment, sport, broadband, and insurance. A career built at one company by choice. From junior creative to CD, I’ve grown Sky’s graduate programme, launched new brands from zero, and directed work that earns press, moves product, and gets talked about. Recent work includes a System1 Top 4% ranked UK ad featuring Idris Elba, a Campaign Live Ad of the Day for Sky x Netflix, an anamorphic 3D takeover of Piccadilly Circus, and four features on David Reviews. I’ve led global partnership campaigns with Netflix, Disney, HBO, and Warner Bros, managed production budgets up to £5M, and scaled teams from a single creative partner to 25+. The work that means most to me shifts the conversation from features to feeling - like The Collector, a co-branded Sky x Netflix campaign built around the idea that what you watch says something about who you are. 11x benchmark engagement. 1.13M+ views. And a fantastic relationship with Netflix’s Marketing Partnerships Director. Philosophy: make people feel something first. Portfolio: bradreimancreative.com
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