Brad Poel
- Role
- Marketing Manager, Online Optimization at HarperCollins Christian Publishing
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Brad Poel
Within my client, business and personal relationships I desire to listen closely, think…
Experience
Marketing Manager, Online Optimization
HarperCollins Christian Publishing
Apr 2021 — Present
Optimizing online product pages to increase conversions, increasing sales and missional impact. Focusing on consumer-oriented product copy, relevant keywords and other strategic SEO variables. Serving kids and gift book publishing groups across HarperCollins Christian Publishing’s family of imprints. Impacting leading brands and authors such as Dude Perfect, Jesus Calling, Sadie Robertson, The Beginner’s Bible, Indescribable Kids and Fiona (the hippo, not the ogress).
Skills
- Brand Development
- Creative Direction
- Strategic Planning
- Strategic Partnerships
- Social Networking
- Trade Shows
- Promotions
- Management
- Retail
- Direct Marketing
- Social Media Marketing
- Publishing
- Marketing Communications
- Event Management
- Direct Mail
- Event Planning
- Brand Management
- Social Media
- Online Marketing
- Email Marketing
- Marketing
- Market Research
- B2b
- Advertising
- Product Development
- Marketing Strategy
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