Brad Moncla
Strategic Marketing and Innovation Executive | Transforming Ideas into Market-Leading Products | Strategic Marketing, Brand Development & Innovation Across Global Markets
- Role
- Marketing Leader at Colortech Inc
- Location
- Kingsport, TN, US
- LinkedIn followers
- 500 followers
About Brad Moncla
Strategic marketing and innovation executive with 15+ years leading cross-functional teams in the specialty materials industry to drive global sales growth, commercialize breakthrough technologies, and scale new-to-world product platforms. I bring a unique blend of technical expertise and strategic insight, enabling me to turn complex ideas into scalable commercial successes.Over the past two decades, I’ve built pioneering ingredient brands like Tritan™ Copolyesters, commercialized breakthrough technologies like BLUEWAVE™ technology and Tritan™ Renew, and helped organizations like Eastman, Celanese, and Dow unlock multimillion-dollar revenue streams through disciplined innovation and marketing leadership. My approach blends customer-centric innovation with a deep understanding of value chains, market dynamics, and brand development.Currently, I lead innovation initiatives at Eastman, shaping growth opportunities across engineered thermoplastics. I’m passionate about mentoring marketing talent, building high-performing teams, and positioning organizations to lead through differentiated innovation.Let’s connect if you\'re interested in innovation strategy, B2B2C marketing, or bringing game-changing materials to market. Whether you’re building new business models, exploring customer insights, or looking for a thought partner in innovation leadership, I welcome meaningful conversations.
Experience
Marketing Leader
Jul 2025 — Present · Morristown, TN, US
Lead strategic marketing initiatives at Colortech Inc, driving market development and enhancing brand visibility. • Develop and execute comprehensive marketing communications strategies to drive customer engagement. • Collaborate with cross-functional teams to identify growth opportunities across the company.
Education
The University of Texas at Austin
Masters, Technology Commercialization
2005 — 2006
Louisiana State University
Bachelor, Chemical Engineering
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