Brad McMillen
Principal at Mac Strat Marketing + Copywriting
- Role
- Principal at Mac Strat
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Brad McMillen
Senior digital marketing professional with a cross-functional, flexible skillset and…
Experience
Principal
Apr 2009 — Present · Indianapolis, IN, US
Digital marketing consultancy/agency servicing clients domestically and abroad in B2B and B2C. Provide range of services including PPC, SEO, Facebook advertising, content development including copywriting and content marketing.•Won PPC & SEO business of Hong Kong Express Airlines in competitive bid over Hong Kong-based agencies. On/off-page SEO strategy and implementation. Managed $45K monthly PPC spend on 5 search engines. Hired and managed team of 8 in global locations. Launched campaigns in 15 new countries in English, Chinese, Korean, and Japanese across Google, Microsoft Bing, Baidu, Naver, Yahoo Japan.•Additional clients served in white-label capacity for Ogilvy Mather of Hong Kong in legal, technology, and entertainment verticals and Los Angeles agency as PPC manager with 15 clients in B2B and B2C in dental, legal, home services, HVAC, industrial applications. •Direct clients include VC-backed Thrive Market as PPC manager to help startup establish strategy and implementation on Google search. Cut cost-per-conversion 40% with basic best practices. Consulted with and managed eCommerce startup campaigns on Google and Facebook delivering 255% ROAS and doubled Google conversion rate YoY 1.3% to 2.7%.•Verticals: Finance, manufacturing, technology, travel, CPG, retail, entertainment, legal, education.
Education
San Diego State University
MBA
Butler University
BA
Skills
- Web Analytics
- Online Advertising
- Digital Strategy
- Integrated Marketing
- Digital Marketing
- Google Adwords
- Google Analytics
- Mobile Marketing
- Web Marketing
- Marketing
- Marketing Strategy
- SEO
- Sem
- Mobile Advertising
- Marketing Research
- Advertising
- Online Marketing
- Product Marketing
- Social Media Marketing
- Blogging
- Lead Generation
- Competitive Analysis
- Start-Ups
- Business Strategy
- Marketing Communications
- Crm
- Social Media
- Direct Marketing
- Product Management
- Ppc
- Strategy
- E-Commerce
- Account Management
- Copywriting
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