Bradley Y.
Product Marketing Manager with 15+ Years Experience Including Wagner, Polaris, UHG, Best Buy | Strategy to Execution | Brand and Product Marketing
- Role
- Product Marketing Manager at Wagner Spray Tech
- Location
- Rogers, MN, US
- LinkedIn followers
- 500 followers
About Bradley Y.
Skilled in brand and product marketing, strategy and planning, asset development and execution, developing and executing multi-channel content and campaigns- Experienced B2C and B2B marketer with an emphasis on project management, sales support, retail and vendor partnerships, and managing creative teams and agencies - High energy team player with a strong work ethic and competitive drive to succeed- Problem solver and strategist with proven track record of developing and executing the plan
Experience
Product Marketing Manager
Jan 2021 — Present · Plymouth, MN, US
Define the product marketing vision and strategy for all Wagner products include the development of our go-to market strategies− Develop, initiate and drive product launch - campaigns working cross functionally with product, sales and marketing while owning and improving the marketing product launch process ensuring deadlines are met− Develop product positioning, value proposition and messaging to be utilized across all outward facing marketing− Lead internal and external agencies to develop integrated marketing programs, advertising, promotional materials, sales tools and marketing collateral including photos, videos, website and packagingCoordinate with sales team and key retailer partners to develop and implement merchandising programs− Successfully Implemented an in-store merchandising bay redesign with our largest US retailer in all storesManage a cost center and budget including photo, video, travel plus other miscellaneous expensesManage the Consumer Marketing InternAccomplishments include 30 new products launched, complete product line retail packaging update of over 70 products, PDP content refresh for entire Accessory category, executed multiple in store merchandising tests
Education
University of St. Thomas - Opus College of Business
Bachelor of Arts - BA, Marketing/Marketing Management, General
2005 — 2009
University of St. Thomas - Opus College of Business
Bachelor of Arts - BA, Business/Corporate Communications
2005 — 2009
Skills
- Advertising
- Product Marketing
- Merchandising
- Agency Relationship Management
- Event Planning
- Customer Service
- Marketing
- Marketing Strategy
- Project Management
- Account Management
- Online Advertising
- Retail
- Social Media
- Integrated Brand Marketing
- Microsoft Office
- Sales
- Marketing Communications
- Brand Development
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