Donald Bradley Wood
Chief Customer Officer @Addium
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WORK HISTORY
Chief Customer Officer @Addium
Nashville, TN, US
World’s premier substrate irrigation management company in agricultural technology) • Redesigned the Go-to-Market strategy to emphasize short-term ROI and measurable value, resulting in stronger customer engagement and accelerated sales cycles. • Developed an 18-month customer journey to ensure seamless onboarding, support, and success through the first renewal, significantly improving customer satisfaction and retention. • Implemented a comprehensive renewals program, raising renewal rates above 95% by proactively addressing customer needs and driving solution adoption. • Designed and launched the company’s first channel strategy for the Aroya business, opening new markets and expanding growth opportunities. • Recruited and led a team of world-class horticultural experts, delivering unparalleled operational excellence and high-value consulting to global customers. • Achieved substantial revenue growth in one of the most challenging business environments by focusing on customer success and fostering long-term partnerships.
EDUCATION
Belmont University - Jack C. Massey College of Business
Executive Leadership Development, Business
University of Alabama at Birmingham
Allied Health Diagnostic, Intervention, and Treatment Professions
SKILLS
ABOUT DONALD BRADLEY WOOD
I’m a growth and customer experience executive with a track record of transforming post-sales operations into strategic growth engines — especially in complex, high-change, and PE-backed environments.I’ve led Customer Success, Support, and PreSales teams across enterprise SaaS, infrastructure, and agtech — including executive roles at Riverbed (Thoma Bravo & Apollo) and Addium. My leadership style is operationally disciplined, deeply customer-focused, and metrics-driven.At Riverbed, I helped turn around NPS from -22 to +37 in less than a year while building a global CX team from the ground up. At Addium, I rebuilt the customer journey, raised GRR to 95%+, and introduced a partner-led GTM model that opened new revenue streams in under 12 months.In every role, I focus on value creation through retention, margin improvement, and scalable revenue expansion — whether by increasing Net Revenue Retention, tightening post-sales operations, or building cross-functional go-to-market alignment.I specialize in:• Net Revenue Expansion & GRR Optimization• Customer Journey Design & Operational Scale• Building High-Impact CX + PreSales Teams• Private Equity-Backed Turnarounds• Post-Sales Strategy for Value Creation & GrowthI’m passionate about aligning customer outcomes with enterprise value — and I thrive in environments where transformation, execution, and results drive the next phase of growth.
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