Brad Wood
- Role
- VP, Analytics & Strategy at Benchworks
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
Experience
VP, Analytics & Strategy
Apr 2021 — Present
Joined PulseCX (now Benchworks) to bring my experience in analytics and obsession with great customer experiences to the healthcare space. Responsibilities center around- Creating holistic analytics structures to effectively assess performance across digital and non-digital properties / initiatives and identify critical areas for improvement and innovation - Identifying critical patient and healthcare provider segments for life-changing medications - Design strategies to make sure we can find the people who need the medications, give them the information they need to determine if it\'s right for them, get healthcare providers on board, and improve lives
Skills
- Marketing Research
- Product Management
- Quantitative Research
- Analytics
- Competitive Intelligence
- Focus Groups
- Market Research
- Strategic Partnerships
- Competitive Analysis
- Data Analysis
- Marketing Strategy
- Qualitative Research
- Big Data Analytics
- Customer Insight
- Segmentation
- Strategy
- Proof of Concept
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