Bradley Miller
Results-Driven Marketing Professional & Business Analyst | Expertise in Market Development, Pricing Strategy, Lean/Six Sigma, & Cross-Functional Project Management | MBA
- Role
- Product Marketing Manager at Aurorium
- Location
- Kingsport, TN, US
- LinkedIn followers
- 500 followers
About Bradley Miller
Results-oriented marketing and business analyst with extensive experience in the…
Experience
Product Marketing Manager
Mar 2025 — Present · Indianapolis, IN, US
Key Accomplishments:• Led product roadmap and GTM strategy for LMW ASA, then built and aligned cross-functional roadmap to support commercialization — with strong commercial alignment in place.• Reshaped the Stage-Gate model for the Performance Materials business to include marketing, project leadership, and market activation competencies. Gained alignment from the VP and CEO; model is now being adopted across new product initiatives.• Driving strategic pricing and commercial prioritization for the Esters platform to align product availability with growth markets and margin goals.• Leading a strategic Stage-Gate innovation project in Data Center Cooling, evaluating launch strategy as a Base Oil vs. Fluid Manufacturer. Developing TAM/SAM/SOM (market sizing and segmentation models), value chain maps, market activation plans, and value-based pricing models to guide decision-making.Ongoing Responsibilities:• Managing product lifecycle, roadmap, and commercialization strategy for Castor- and Esters-based chemistries.• Partnering cross-functionally with R&D, sales, and operations to drive profitable growth through innovation and margin optimization.• Supporting go-to-market activation, pricing strategy, and VOC discovery across strategic product segments.
Education
East Tennessee State University
Bachelor of Business Administration (BBA), Marketing
2001 — 2005
Milligan University
Master of Business Administration (MBA), Business Administration
2008 — 2009
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