Brad Groff

About Brad Groff

I am a leader in strategy, operations, and finance, working with growth-stage companies to fuel expansion and profitability. Across my 20+ year career, I have steered companies through growth, sales, product launches, turnarounds, divestitures, mergers, and day-to-day complexities. Whether in large portfolio companies or scrappy start-ups, my message is the same: My job is to make sure you can do your job, and together we will drive toward a shared strategic vision. I have worked across a wide variety of industries – wireless, software, education – and have worn many hats. A CPA by training, my capabilities include shoring up processes and organizational structure, while rising above the details to prepare for what’s ahead. When working with executive teams, my priorities are full and open communication, a unified front, and inclination toward action. I work with leaders to build internal momentum, define and reinforce company culture, and put team members in roles that make best use of their skills.

Experience

1. Chief Financial Officer

   The Plant Company

   Oct 2023 — Present · Stuarts Draft, VA, US

   Financial and operational lead for this very dynamic and disruptive agriculture company which grows and distributes tropical / house plants throughout North America. The company deployed its 5 acre greenhouse in 2021 and recently added an additional 4 acres in 2024.

Education

• Bridgewater College

  BS, Accounting

  1983 — 1987

Skills

• Sales
• Leadership
• Business Strategy
• Mergers & Acquisitions
• Operations Management
• Financials
• Business Valuation
• Finance
• Strategic Partnerships
• Marketing Strategy
• Sales Management
• Product Management
• Start-Ups
• Strategy
• Management
• Strategic Planning
• Mergers
• Strategic Business
• Sales Operations
• Accounting
• Salesforce.com