Bradley Palmer
Division VP of Marketing and Corporate Affairs @HCA Healthcare
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WORK HISTORY
Division VP of Marketing and Corporate Affairs @HCA Healthcare
Salt Lake City, UT, US
EDUCATION
Saint Leo University
MBA
Brigham Young University
Bachelor's degree, Communication and Media Studies
Utah Valley University
Associate of Science - AS
SKILLS
ABOUT BRADLEY PALMER
I thrive in both individual and group settings; I am most successful when I can lead a team of dedicated people who work symbiotically because they trust each other. I like structure and organization but dislike micromanagement. I like to make calculated decisions based on research and evidence, but I think that creativity is a huge key to success. I prefer marketing do be done strategically because I believe it helps maximize return on investment.During my career, I have successfully managed the development, creation, production and strategic implementation of corporate marketing-communications campaigns for billion dollar brands. My responsibilities have included executive communications, digital marketing, ad layout, logo design, photography, video/film production, ad creation, outdoor media, print media, TV, radio, direct mail, print fulfillment, newsletters, publications, vendor management, media placement, SEO/SEM, SAS and website development. I have directed large-scale corporate branding decisions. These efforts include rebranding, brand consolidation and brand guideline development. I passionately believe that maintaining strong brand standards is a key to maintaining a strong brand. It\'s been my opportunity to lead the operation of B2B and B2C marketing/sales, supply chain, creative services, marketing strategy and internal/external communications. I often work on a multitude of projects simultaneously and regularly use Six Sigma tactics to establish or improve project efficiencies.
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