Bradley Claydon
Global Digital Business Director @Havas
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WORK HISTORY
Global Digital Business Director @Havas
London, GB
Digital media lead for:Hyundai, Kia & Genesis (Global / EU)
EDUCATION
Google Squared
5 weeks, Training
Southampton Solent University
Bachelor of Arts (BA) Hons, Computer Games and Programming Skills
SKILLS
ABOUT BRADLEY CLAYDON
Notable career achievements- Built 4 years of US client relationships & drove business growth for large global brands- Successfully debuted Mitsubishi’s 2023 Outlander PHEV via $5M YouTube Live partnership - Pitched & implemented McDonald’s US Programmatic, Audio & CTV consolidation strategy - Negotiated significant Google resources to solve McDonald’s US measurement challenges - Deployed personalized creative to address NCL’s mid-pandemic audience challenges - Collaborated with multiple clients to identify & activate against 1P CRM opportunities - Launched & led growth of OMG UK’s Programmatic Guaranteed consolidation product - Conducted in-depth OMG UK supply chain fee analysis with revenue impacting results - Negotiated OMG UK Programmatic’s exclusive publisher data & inventory deals
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