Bradley Bobrow
Director - Digital Media, Monumental Sports Network @Monumental Sports & Entertainment
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WORK HISTORY
Director - Digital Media, Monumental Sports Network @Monumental Sports & Entertainment
Analyzed viewership numbers for our live, daily sports betting show (By The Book) and implemented social media content strategy to tailor different content for different platforms leading to a 5x increase in social views•Led efforts to collaborate with guests of By The Book to push segments from their own social channels casting a larger audience net and leading to 5x more social engagement and double the amount of live viewers• Record and report viewership numbers for By The Book to work in tandem with our corporate partnership team to create new branded segments such as Michelob Ultra’s ‘Sure Bets,’ Caesars Sports ‘It’s All About.’•Will lead MSN digital through merger with NBCS Washington – creating a brand new regional sport OTT platform complete with new look, feel, and social/digital objectives and goals•Curate and create weekly email newsletter sent to people to push subscribers to content and create awareness for potential subscribers
EDUCATION
Penn State University
Bachelor of Science (BS), Marketing
The George Washington University School of Business
Master of Business Administration (MBA)
SKILLS
ABOUT BRADLEY BOBROW
I’m a digital strategy leader with over 10 years experience in creating and managing social and digital platforms for multiple start-up regional sports networks including a daily, live sports betting show. I’ve grown the Monumental Sports Network social channels from their inception to over followers, and led the transformation of our digital strategy from a free ‘behind the scenes’ account to a subscription oriented business.I received an MBA with a concentration in marketing from the George Washington University, and my undergraduate degree from The Pennsylvania State University.
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